What is Lead Generation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Lead Generation Funnel

By standard definition, a Lead is a qualified potential buyer who shows some level of interest in purchasing your product or solution. In this course, we will explain to you exactly how to set up a lead generation service using Facebook advertising.

  • Researching the prospective business

  • Coming up with an offer impossible to refuse

  • Setting up Lead generation system on Facebook

Why is Lead Generation Important?

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

What You Will Learn

  • Lead Generation Basics

    After finishing the course, you will have a thorough overview on what is Lead generation and how it is useful to grow businesses

  • Facebook Lead Generation

    We will teach you how to set up Facebook lead generation system using both native Facebook Lead ads as well as conversion campaigns with Landing pages

  • Company Research

    You will also have a practical case study on company research, drafting a proposal and setting up an actual Lead generation campaign

Course curriculum

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