What You Will Learn

In this tutorial, we will be focusing on the world of "Email Marketing". There are many reasons why email marketing is a must-have in your digital marketing strategy and also reveal how experts have used email marketing as a core tactic in their digital strategies. Through this tutorial, we will learn a lot of things and you can also become a little professional in this field, if you practice what we are going to discuss in this tutorial.

Improve Your Email Game

  • Grow Your Email List

    Looking for some new ideas to grow your email list? Smart marketers know that the more different ways you can entice people to join your email list, the better. We will teach you the techniques to do exactly that.

  • Automate Your Email Marketing

    Just as the name implies, automated email marketing is sending out emails to your customers and prospects automatically, based on a schedule, or triggers, you define.

  • Measure The Results

    When split testing your email messages, you’ll want to take the time to properly analyze and look for certain KPIs (key performance indicators) that let you know if the email was successful, or what you can do better next time.


Audience & Prerequisites

This tutorial has been designed for all those readers, who want to learn the basics of Email Marketing. It will also help the readers to use emails as an effective tool to advertise their products and services on different online platforms. It is also going to be useful for all those Digital Marketing Professionals, who are required to send bulk mails and to get conversions or revenue for a website or a business.

We assume the readers of this tutorial know how to frame professional emailers and newsletters. In addition, it is going to help if the readers have an elementary knowledge of handling websites, MS-Excel, Notepad and a good command over the language, both verbal and written, for drafting emails.

Course curriculum